DIGITAL STRATEGY
With a DEEP UNDERSTANDING of consumer behavior, we develop DIGITAL STRATEGIES to ensure you reach your business goals in this digital world
Digital Strategy is a plan that uses digital resources to achieve one or more objectives.
Our clients come to us with digital marketing questions such as how to make the best technology choices, how to make good content marketing and SEO best practices. With many years of experiencing, we help them make strategic decisions that lead to success and achieve clear marketing goals.
Every organization has different requirements, so we don't try to recycle the same digital strategy for everyone, but we always follow these steps to create any digital strategy.
- Strategic audit: to examine whether your company is utilizing its resources fully, to understand what the current issue of your business is.
- Competitor analysis: to define what your competitors are doing and identify where you have the most unique chances for success.
- Measurement strategy: Aligning organizational goals with key performance indicators (KPIs) to benchmark continued success.
- SEO/SEM strategy: Integrating search strategies with complementary efforts like content creation, PR campaigns, and so on
- Capacity planning: We create a plan to maximize potential for success based on the resources you have to achieve target outcomes and doesn't overwhelm stakeholders.
KPI monitoring
We evaluate digital performance and correspondingly, adapt to our clients corporate strategy.
Digital KPIs include:
- Impressions/views
- Corporate blogs - both single articles and complete administration
- Click-through-rate
- Conversion rate
- Customer Lifetime Value
- Customer acquisition costs
- Social media followers/engagement
- Backlinks
- Online visibility and digital market shares
- Cost-per-click
- Average order value and order frequency
- Newsletter signups
- Downloads